As a musician, it can be challenging to get your name out there and share your music if you use outdated, traditional methods of marketing alone. Fortunately, the internet make this much easier and can work in conjunction with your current marketing practices to enhance your exposure exponentially. It is essential that you include online marketing in your promotional plans to better promote and advertise your brand and your music. Here are 5 effective online music marketing and promotion techniques that every musician or artist should consider using.

1. Use music promotion sites like Tweewoo. Tweewoo is a site specifically for musicians to post, promote and publicize their music. You can even get radio air time or sell your band merchandise online to fans! This is an excellent platform to help you spread the word and connect with other fellow musicians and music lovers quickly, effectively, and authentically.

2. Utilize Facebook and social media sites. Almost everyone has social media now a days.You can easily access a wide audience and various demographics of all ages, backgrounds and music preferences. Take advantage of Facebook by posting tour dates, links to your music and more. Also be sure to keep your fans updated on Twitter and Instagram! Tweet about what you’re next project is, or Instagram pictures of you on tour and performing!

3. Have a main landing webpage. While using many different sites is great, it is essential that you have a main website dedicated to your band or your own music. This is professional, shows legitimacy and helps ensure that fans gets the right information. In addition, your main site can help improve your SEO or search engine optimization, meaning that more people will be led to your site increasing your exposure significantly.

4. Post videos on Youtube. Youtube is one of the best places to share music and get honest, responses from current and future fans. Many musicians and artists got their start via Youtube, so it is worth trying. Plus, it makes it easy for your fans to look up and hear their favorite song of yours right away! In addition, they can share your videos via email or social media with their friends.

5. Don’t forget about e-mail campaigns! Starting a mailing list is a great way to keep people in the know about your music ventures. Email is the most used tool that people utilize while online, so it would be foolish not to take advantage of this audience. Send out reminders, deals, promotions, tour dates and more via email.

These music promotion tips are proven to work! When marketing and promoting your music, online resources are the most effective and cost efficient option available to musicians and business people alike. Be sure to optimize your exposure to promote your brand and your songs to a wider and more specific audience. Always use a landing page website, utilize social media resources constantly, try music sites like Tweewoo to interact with your fans, post to Youtube and send out email campaigns to your online mailing list! Theses steps will give you great marketing and promotion results quickly, cost effectively and efficiently.